CRM stands for Customer Relationship Management and refers to a strategy and technology used by businesses to manage and improve interactions with customers, often through software that centralizes customer data.

Customer relationship management (CRM) is a technology for managing a company's relationships and interactions with all of its customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.

CRM systems help businesses build stronger customer relationships, improve sales efficiency, manage customer data more effectively, and increase profitability.